I try to be as forthright as possible about affiliate links and so forth. But I haven't felt it necessary to point out that every Amazon link is an affiliate link because I figure people already know. However, after reading Brandchannel's post, it appears that failure to do so may violate the FTC's new blogger guidelines. I think the easiest thing for me to do is create a tag for "Affiliate & Sponsored Links." I will continue to disclose such links in the posts themselves, but this will give me an added safety net where the FTC is concerned in case I forget.
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Now back to our regularly scheduled programming . . .
5 comments:
I typically add an * directly after the affiliate link, and then at the bottom of the post say:
*Referral link
That way, it doesn't interrupt the flow of my thought, especially if there's more than one link per post.
Thanks Cathy,
As a readers of blogs, I agree with Brandchannel that repetitive disclosure wears on readers. However, I do like the idea of creating and using the tag very helpful.
Mercedes
I'm so confused by all of this. I thought the FTC wanted to focus on false claims about products...not if I tell someone that X is on sale and then they like the price and happen to buy it from my affiliate link.
I do like the tag idea.
I really like the idea of a tag. Thanks for "keeping us informed!"
@Kacie - Good idea, I might start doing that too.
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