I’m not sure why I haven’t discussed this before, but I went six months without getting insert coupons from the newspaper. Part of me wanted to see how it went – if I really missed them. But mostly, I just didn’t want to pay the rate the LA Times wanted.
My LA Times Sunday subscriptions (I had 3) expired last summer. I don’t remember the exact renewal rate but it must have been close to $100 for all three subscriptions because I decided to cancel.
This was after I called to ask for a lower rate and got stonewalled. I don’t understand why they’ll give new customers a year of Sunday for $10 but would rather lose a long-time customer than give her the same rate.
Finally – last month – they did offer me the lower rate. I received a mailer for new customers and customers who hadn’t subscribed in six months. The offer was for a year of Sunday delivery for $9.88 (although it ends up being several weeks short of a year, because they bill their “special issues” at a higher rate – sneaky!).
This past Sunday’s paper was my first issue – historically, the first inserts of the year are good ones – and I’m happy to have some of the high-value coupons that aren’t available as printables.
But I didn’t miss the insert coupons too terribly – certainly not nearly as much as I feared I might. For one thing, I don’t coupon as heavily as I did a few years ago. And for another, the printable coupons have gotten much better than they were a few years ago, so I didn’t feel like I was missing out on much.
I think at $10 for a year, the LAT inserts are a great deal, but I would terminate my subscription again rather than pay more.
How do you feel about insert coupons vs. printable coupons?