It was last April that Ralphs stopped doubling coupons. Have you been shopping differently since then?
I’ve done the Ralphs coupon match ups every week, but usually I enter a store only once or twice a month now. There have been a few Mega Sales that have gotten me in the door more frequently, but the only one I was really excited about was at the beginning of February. I stocked up on Kleenex and All detergent, and donated 20 boxes of Capri Sun to school for events.
I probably shopped at Ralphs four times during the second week of that Mega Sale, but since then, I’ve only gone every other week at best. Their prices – especially the coupon match ups – just aren’t as good as they used to be. Instead of Ralphs, I’ve been shopping more at Trader Joe’s. And my friends tell me they’ve been shopping more at Vons/Pavilions, thanks to the just for U digital coupon program.
However … the Ralphs stores near my home do not seem to be less busy, although their market share has reportedly declined slightly since last year.
So my unscientific guess is that double coupons aren’t coming back anytime soon.
What can we as consumers do? The savings strategies I outlined last year when Vons/Pavilions stopped doubling are still good ones. And of course, the ubiquitous tips about menu planning and not wasting food apply more than ever – they’ll probably save you more than double coupons ever could!
Do you miss double coupons? A lot, or just a little?






