It’s not that I had a bad experience, or that I don’t like Rite Aid anymore. It’s that they made a single, simple change to their +UP rewards back in September that I find discourages me from shopping there.
That simple change: Making +UP rewards unavailable until the day after they were earned.
At the time, Rite Aid was upfront in stating that the changes were being made to encourage customers to return to the store more. But what it means for me – and other Drugstore Game shoppers – is that I can’t roll my +UP rewards in one visit. For me (and anyone else who doesn’t have a big stash of +UP rewards to start, and doesn’t want to pay a lot out of pocket), that means conducting one transaction per visit. That might work if Rite Aid is around the corner, but for me, it’s not.
So I stopped going to Rite Aid. The savings just aren’t worth the trouble of going several times a week.
In the last few months, there have been several deals that I’ve planned to go for. But in the end, I’ve decided that the one deal isn’t worth the effort of going to the store, and then having to return within two weeks in order to spend the +UP rewards earned. I’d rather shop at CVS, which is more conveniently located, lets me roll my ECBs immediately, and takes expired ECBs if I don’t spend them in time.
If you’re a Rite Aid shopper, how do you make it work?