I’ve been surprised recently to learn that many of my friends have small businesses on the side, in addition to their daily jobs that I already knew about. It got me thinking about how to promote a small business without breaking the bank:
1. Create a recognizable logo – There are many graphic design sites out there that will create a logo for you for a nominal amount. In fact, my first CFO logo was from such a site and if memory serves, cost just $25. A quick Swagbucks search for “design a logo” or something similar will get you thousands of results. You could also approach an artist you like and ask how much they would charge to whip up a logo for you.
2. Sponsor a good cause – Schools, sports organizations and other good causes will gladly display a banner featuring your business in exchange for a donation. Try to find a cause that displays banners in a way that you notice, though – I’ve passed some schools that have fences covered in banners, and that makes it difficult to see who the sponsoring businesses are.
3. Give out business cards – Anytime your business comes up in conversation, you can hand a card out. You never know who will turn into a great customer or referral. Look for Vistaprint Coupon Codes to get a great deal on custom business cards.
4. Send out press releases – The LA Times and other major media outlets might not cover your grand opening or sale, but smaller news outlets, like your local Patch site, might.
5. Have an easy-to-navigate web site, and an updated Facebook page – Both types of sites make it easy for fans of your business to share their love with their friends, and they are easy ways for you to keep in touch with your customers. If you don’t know anything about web sites, you can start with a free Blogger or WordPress blog that’s super easy to use.
This post is sponsored by Vistaprintdeals.com. All opinions are my own. You can read the full CFO disclosure policy here.