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  • Morning Coffee: Target needs to respect creative moms

    Target has a new commercial that I think is just awful – it shows a mom who’s created a rather clever Iron Man costume, but since it’s Target, they mock the costume and imply that a commercially manufactured Iron Man costume is so much better:

    Okay, there are probably kids out there who would refuse to wear a homemade costume – but as a society, we should be celebrating the mom’s creativity and effort. Or am I way off base? What do you think?

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    Comments

    1. Because it's so much better to buy a $30 piece of junk that will tear by the end of the evening, right? Since Target's use of "Free to Be You and Me" in their back to school ads, i've lost some respect them.

    2. Chief Family Officer says:

      @Zena – Exactly. We bought a Batman costume from Target and the cape has already fallen off. Easy to fix, but exactly the equivalent of the bowl (I'm guessing that's what in the middle of his chest) falling off in the commercial.

    3. That commercial blows. I think the thing that falls off is one of those "tap lights" as sold on TV. Shame on Target for making fun of creativity. As if their costumes even looked like the Iron Man image they show!

    4. Tia @ Tia Saving Cents says:

      I thought the same when I saw the commercial. I always loved creating my costumes as a child and loved that my mom helped with the challenge of pulling my costume together from in-expensive items or what I already had! I have the boys pick their costumes out the prior year at 75% off and then I pick up a few back ups at 90% off but I have always been a little sad it isn't the exciting adventure creating a costume was when I was a kid. Their advertising folks need to figure out how to get the message across without being negative and slamming.

    5. Oh! I hate that commercial too! I can't believe they thought that was a good idea.

      Of course most everyone I know buys new costumes every year so maybe those people think it is funny.

    6. I have made costumes for my girls since my oldest was two. For her first costume, we bought one. Then after that, I have made costumes for both of them since. I'm currently working on costumes for them now. I'm trying to save money but doing something I love.

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