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  • Morning Coffee: The Truth Behind The Puffery

    As a lawyer, I’ve been very amused by the new Domino’s commercial that criticizes Papa John’s tagline (“Better ingredients. Better pizza.”) as admitted puffery – because one of the first things we learn in law school is that “puffery” is legal and the reason why companies can tout themselves as the “number one” or “best” anything. What’s particularly interesting about the new Domino’s commercial is that the lawsuit they refer to (in which Papa John’s said its slogan is puffery, not documented fact) actually involved Pizza Hut, not Domino’s. (Via Above the Law.)

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    1. I wondered about that commercial! I figured it was a real lawsuit since they bothered to go to the actual 5th circuit to shoot it. Funny! Kudos to Dominos for a brilliant campaign.

    2. I thought it was interesting that at the end of the commercial the guy says dominos is better and that's a fact. According to my knowledge a fact is something that is universally true and dominos is basing their statement on surveys and statistics which only makes their statement an opinion and or puffery.